Product Management Strategy

  1. What Is A Product Strategy
  2. Product Management Strategy Framework
  3. Product Management Strategy Questions
  4. Product Management Strategy Template

Product Portfolio Management strategies allow you to constantly revise your product portfolio investments according to changing market conditions, competitive threats, regulatory requirements, resource capacity, pipeline priorities and other conditions. This helps maximize your. Strategic Product Management In the course Strategic Product Management you learn with the help of our Product Management ToolBox™, consisting of more than 25 Word and Excel templates and the Open Product Management Workflow™ how to get the information and results that help you make fact-based strategic business and technical decisions for. Product vision should determine the ‘Why’ behind your product.

Program Modules

Over the course of eight weeks, you’ll discover how product strategy is the foundation of business growth. You’ll touch upon every stage of the product strategy lifecycle—learning strategies for growth from cradle tograve—and to think like a CEO of your product or service.

Module 1:

Product Management StrategyUnderstanding Product Strategy

Learn why it’s critical to have a product strategy, and how it may vary in different types of organizations.

Module 2:

Analyzing Product Opportunities

Evaluate new opportunities based on the ‘jobs-to-be-done’ framework.

Module 3:

Discovery and Requirements Definition

Apply the discovery hypothesis framework, create user stories, and build a wireframe to outline an opportunity to deliver an urban mobility solution for school kids.

Module 4:

Designing the Business Model

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model.

Module 5:

Agile Product Development

Learn the principles of agile development and use these principles to influence a team over whom you have no direct authority, such as an engineering team.

Module 6:

Taking Products to Market

Learn how to define and understand your key audiences and choose the most appropriate route(s) to market.

Module 7:

Managing the Partner Ecosystem

What Is A Product Strategy

Learn to define the elements of the ‘whole offer’ and how to design and manage partnerships effectively.

Module 8:

Managing Product Evolution and GrowthManagement

Build on the strengths of your existing strategies and tactics to drive new growth. Learn about product evolution and the impact of decisions on your product line. Conduct a road-mapping exercise for an innovative new product in the medical supplies industry.

Module 1:

Understanding Product Strategy

Learn why it’s critical to have a product strategy, and how it may vary in different types of organizations.

Module 5:

Agile Product Development

Product Management Strategy Framework

Learn the principles of agile development and use these principles to influence a team over whom you have no direct authority, such as an engineering team.

Module 2:

Analyzing Product Opportunities

Evaluate new opportunities based on the ‘jobs-to-be-done’ framework.

Product Management Strategy Questions

Module 6:

Taking Products to MarketStrategy

Learn how to define and understand your key audiences and choose the most appropriate route(s) to market.

Module 3:

Discovery and Requirements Definition

Apply the discovery hypothesis framework, create user stories, and build a wireframe to outline an opportunity to deliver an urban mobility solution for school kids.

Module 7:

Managing the Partner Ecosystem

Learn to define the elements of the ‘whole offer’ and how to design and manage partnerships effectively.

Module 4:

Designing the Business Model

Product Management Strategy Template

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model.

Module 8:

Managing Product Evolution and Growth

Build on the strengths of your existing strategies and tactics to drive new growth. Learn about product evolution and the impact of decisions on your product line. Conduct a road-mapping exercise for an innovative new product in the medical supplies industry.