Product Line Manager

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  3. Product Line Manager

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The Product Manager is responsible for the product planning and execution throughout the Product Lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met.

Posted by: Lucid Content Team

If you’ve ever considered a job in product management, you’re not alone. Product manager roles are increasingly coveted positions, with high salaries and ample opportunities for growth. In fact, product management ranks fifth on Glassdoor’s 2019 list of best jobs in America, with over 11,000 job opportunities available.

But what exactly does a product manager do? And are you up to the task? Below we take a deep dive into the product manager career path so you can decide for yourself.

Management by product line has been used successfully in the manufacturing industry for decades. As the healthcare industry evolves, implementation of Product Line Management is emerging as one strategy to increase efficiency, effectiveness, and profitability. Product Line Management is an organizat. The product line manager needs to monitor the creation cum development of a product so as to ensure that it meets consumer demands. Most times, he/she will be involved in the product creation process from the initial stage all the way to completion stage. A Product Manager is responsible for managing a set of products or product lines over the life of the product from ideation through development, launch sale, and finally discontinuance. They interface between the market and the product team during development representing the voice of the customer.

What is product management?

Modern product management has its roots in the 1930s when Neil H. McElroy drafted a memo at Procter & Gamble to justify hiring for a new role: the first product managers. These “brand men” as he called them would be uniquely responsible for a brand, from sales and marketing to client relationships.

Procter & Gamble’s new brand men role paved the way for the modern product-centric organizational structure and the role of the product manager as the voice of the customer.

Today, product management is an interdisciplinary role that combines strategy, design, leadership, and marketing to launch a successful product.

Because it encompasses so many responsibilities and intersects with so many other business roles, product management is often misunderstood and can look different from one company to another.

However your company (or prospective company) defines their product management roles, there are a number of core skills product managers need to be successful:

  • Strategic thinking
  • Business mindset
  • Clear communication
  • Collaboration
  • Listening
  • Strong project management
  • UX background
  • Technical proficiency

Because product management is such an interdisciplinary role, many product managers break into a career in product management from another background. That’s good news if you’re interested in transitioning to a product manager career from another field.

Product management vs. project management

Product managers and project managers often get confused. Though the two managers often work closely together, their roles are distinct.

An easy way to think of it is that the product manager is the CEO of the product. They oversee everything product related from setting strategy, prioritizing releases, and championing the customer. Their job covers the entire lifecycle of the product.

On the other hand, a project manager typically works on projects within this ecosystem. Their projects are time-bound and are often set by the product manager or another business leader.

Their goal is to finish a project on time and within budget, ultimately helping the product manager deliver on their larger initiatives. Once a project is complete, the project manager moves on to the next initiative.

How much can a product manager earn?

The job sounds interesting, but let’s cut to the chase: What is the earning potential?

A career in product management can be both professionally and financially rewarding. Depending on your experience, skill set and level of responsibility, product managers can expect to earn anywhere from $80,000 to more than $150,000 a year.

Product management roles

There are several main product management roles you are likely to find across companies and organizations. While the specific responsibilities may vary from company to company, the basic roles are outlined below.

Associate product manager

Product Line Manager Job Description

Entry level

Associate product managers report to a product manager. The day-to-day responsibilities will overlap with that of a product manager on a smaller scale. You don't choose your own assignments, but you will have ownership for them.

Product line manager duties

Responsibilities might include:

  • Data analysis
  • UI design
  • Defining features
  • Making recommendations

This is an entry-level role, so it's a chance to learn the ropes and demonstrate how coachable you are and how well you listen to and understand the customer and product market.

Product manager


Product managers are mid-level roles. While you don’t necessarily have to have a direct product management background, you should have professional experience and demonstrable skills in communication, leadership, and strategy.

Product managers are responsible for the strategy, roadmap, and features of a product. You’ll need to be able to work with cross-functional teams, including UX, engineering, and marketing, to conduct accurate data analysis, forecasting, and market research.

The role is both strategic and tactical and requires strong leadership, collaboration, and product knowledge.

Senior product manager

Senior level

A senior product manager (PM) shares similar responsibilities as the product manager but on a higher level. Senior PMs usually have a solid background in product management by this point in their career.

In addition to managing higher-value products, senior PMs also lead the junior PMs and act as the liaison between the product management team and the business leaders.

Direct of product management

Senior level

The director role moves away from direct product management to leadership. Their focus in on making sure the team is running effectively and improving processes. You should have a strong management background and be comfortable working with senior and executive leadership.

VP of product management

Executive level

The VP of product is an executive position responsible for big initiatives and building and promoting products that will have the greatest business impact. While the role is less hands-on in product development, high-level responsibilities include:

  • Budgeting
  • Strategic alignment
  • Communicating with and building leadership buy-in

Chief product officer

Executive level

Larger organizations may have a chief product officer. The role typically reports to the CEO and oversees all product activities in the organization. Similar to the VP of product, a chief product officer is in charge of defining the big picture product strategy for the company and setting long-term goals.

Tips for charting a career in product management

Product managers often come from a variety of backgrounds, including engineering, marketing, operations, tech support or IT, and sales and customer support. So if your experience with product management is laterally related, have no fear—you can still make a successful pivot into this rewarding career path.

However, there are a few ways to give yourself a leg up on the competition. Use the following tips to develop hard and soft skills that will help you succeed in product management.

1. Learn code

Even a basic proficiency in writing code can set you apart to hiring managers. PMs who know how to code are called technical product managers and are in high demand because they can communicate their ideas more effectively with developers and engineers.

2. Build analytical skills

Being able to collect and sort through data to identify patterns, develop strategy, and solve problems is a fundamental part of the product manager role. The stronger your analytical skills, the more successful you’ll be as a product manager.

3. Understand UX


Great product managers know their customer inside and out. That is why a background in user experience can be such a valuable asset for aspiring PMs. Building your UX skills can help you dig into the customer mindset and ask the right questions to develop a stronger product line.

Product management is a growing and dynamic field with great opportunities for career advancement and professional development. And if you’re a problem solver with big ideas and a talent for leadership, it might even be the job for you.

Micron’s vision is to transform how the world uses information to enrich life for all. Join an inclusive team focused on one thing: using our expertise in the relentless pursuit of innovation for customers and partners. The solutions we create help make everything from virtual reality experiences to breakthroughs in neural networks possible. We do it all while committing to integrity, sustainability, and giving back to our communities. Because doing so can spark the very innovation we are pursuing.

Req. ID: 279723

As a Product Line Manager for the Consumer Products Group, you will be charged with defining and executing Micron's storage vision. You will lead cross-functional teams that include engineering, sales, operations, and production to define leading storage solutions around the use of solid state technologies that solve our customer’s needs.

Product line manager pay

The ideal candidate will have extensive technical expertise (with a focus on storage and solid state devices), combined with strong business acumen, allowing the candidate to provide deep analysis of new client computing hardware/software technologies and architectures while simultaneously judging the market potential of those emerging solutions. Candidates should have a proven track record of defining complex and cross-functional product strategies, along with extensive customer-facing experience.

Day-to-day responsibilities will center on leading cross-functional efforts to define Micron's Consumer SSD storage solutions. This influential role requires outstanding skills in analytics, market understanding, the ability to develop/leverage relationships with industry analysts, outreach to Micron's customer base, represent Micron at key industry events, and driving related planning initiatives within the organization.

Responsibilities and Tasks include the following, but not limited to:

Market Trends and Analysis

  • Understand the current & future trends in the personal computing space and evaluate which trends make commercial and economic sense for Micron to pursue including; business models, technologies, application areas, etc.
  • Partner with leading personal computing eco-system providers to understand key technologies and innovation trends, and provide analysis to determine best fit for Micron's product plans
  • Analyze the competitive landscape

Roadmap and Business Case

  • Define Micron's long term roadmaps for Consumer SSD products, services, and solution offerings
  • Produce the business cases that drive the roadmap through a defined product line management process
  • Determine when and how we bring the proposed solutions to market

Customer Needs Analysis and Outreach, Industry Trend Analysis

  • Drive customer outreach activities and relationships to ensure customer and channel driven Marketing Requirements Documents and time-to-market products for placement on the Consumer SSD roadmap
  • Drive relationships with industry analysts, developing and communicating Micron's storage direction
  • Attendance and presentation at key client computing industry events

Internal Stakeholder Analysis

  • Work with Micron product marketing managers, Micron account managers, and partners to understand customer demand and market segmentation to drive applicable forecasts to support the product line
  • Develop cohesive go-to-market plans in conjunction with Product Marketing and other cross-functional teams for new product introduction
  • Align with Non-Volatile Engineering organization to ensure client needs are represented in the R&D process
  • Engage with Systems Architecture to ensure alignment of roadmap product within expected performance models
  • Align and coordinate strategies across Micron's product, services, and sales divisions
  • Work with Product Marketing, Outbound Marketing and Corporate Communications to define our market message for the Consumer SSD business and corresponding initiatives

Qualifications and Skills include, but not limited to:

Product Line Manager Jobs

  • A BS or BA degree in Engineering, Computer Science, or Business/Marketing, MBA (Preferred)
  • 8+ years combined of product development, marketing, and customer experience in storage or technology-related field.
  • Solid State Drive experience (Preferred).
  • Ability to grasp complex financial, technical, and marketing information to develop product plans and strategies.
  • Proven experience writing marketing requirements documents that bridge customer/technical needs into clearly defined features and benefits.
  • Strong communication and presentation skills including to senior management.
  • Demonstrated business acumen and critical thinking skills.
  • Experience leading cross-functional teams and working across multiple locations.
  • Ability to travel both domestically and internationally.

About Micron Technology, Inc.

We are an industry leader in innovative memory and storage solutions. Through our global brands – Micron® and Crucial® – our broad portfolio of high-performance memory and storage technologies, including DRAM, NAND, 3D XPoint™ memory and NOR, is transforming how the world uses information to enrich life. Backed by more than 40 years of technology leadership, our memory and storage solutions enable disruptive trends, including artificial intelligence, 5G, machine learning and autonomous vehicles, in key market segments like mobile, data center, client, consumer, industrial, graphics, automotive, and networking. Our common stock is traded on the Nasdaq under the MU symbol. To learn more visit

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Micron prohibits the use of child labor and complies with all applicable laws, rules, regulations and other international and industry labor standards.

Product Line Manager

Micron does not charge candidates any recruitment fees or unlawfully collect any other payment from candidates as consideration for their employment with Micron.

For US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron’s Human Resources Department at 1-800-336-8918 or 208-368-4748 and/or by completing our General Contact Form

Keywords: Boise Idaho (US-ID) United States (US) SSD Engineering Experienced Regular Engineering #LI-LP1 Tier 4

Nearest Major Market: Boise
Nearest Secondary Market: Meridian

Job Segment: Product Development, Sales Operations, Engineer, Computer Science, Corporate Communications, Research, Sales, Engineering, Marketing, Technology

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