Amazon Channel Management for your Brand Our team at Awesome Dynamic has been offering Amazon account management, seller training, and seller consultant services for more than 10 years. In that time, we have helped brands across dozens of industries launch, revive and grow their Amazon business. Amazon marketing solutions with 100% transparency! Our team of experts provide complete ecommerce product, brand, and ads management on Amazon - Learn More! So, beyond pricing, what are the steps create a brand on Amazon? Secret 1: Brand names are important (to an extent). A lot of businesses and companies spend a lot of time, energy and money trying. Amazon End-to-end Amazon management made simple. The path to success on Amazon isn’t always easy and the rules of the game are always changing. Brand Buddy’s team of experts cuts through the complexity of this hyper-competitive marketplace with simple and scalable solutions that drive growth, visibility and sales.
WE ELIMINATE UNAUTHORIZED SELLERS AND MAP PRICING VIOLATORS ON AMAZON
FOR THE HEALTH & BEAUTY INDUSTRY.
Sign into Amazon Brand Registry Brand Registry applications must be submitted by the trademark owner. If you are an authorized agent, please have the trademark owner enroll the brand first, and add your account as an additional user. If you meet the eligibility requirements, sign in using your existing Seller or Vendor Central credentials.
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Digital Starship has developed custom eCommerce solutions for hundreds of brands seeking permanent solutions to stopping unauthorized sellers that are disrupting channels, violating price points, squeezing sales margins and eroding brand reputation.
“Brand Erosion. Lack Of Data.
Out Of Control Pricing.”
These are the words that today’s consumer brands are using to describe eCommerce marketplaces.
At Digital Starship, we’ve pioneered a proven blueprint for success.
PROTECT AND MANAGE YOUR BRAND
Take back control of your brand by creating and enforcing authorized selling and distribution policies that protect your brand value and provide superb customer service.
OPTIMIZE YOUR PRODUCT LISTINGS
We help increase sales by driving high-quality traffic to product pages and improving on-page conversions via stellar content, data-driven organic SEO, and stats-based marketing.
SKYROCKET AND SCALE REVENUE
Grow sales by fully optimizing Pay-Per-Click advertising and maximizing ROI. We help scale distribution of your products to new marketplaces and even international growing markets.
When a spaceship goes to the moon, if it’s off course by only two millimeters it can be the difference of crashing into the ocean instead of successfully landing on the moon. At Digital Starship our goal is to ensure the CORRECT two millimeter shifts using custom eCommerce solutions to achieve success of your brand.
We empower brands to thrive on Amazon with optimized listings and maximize ROI with custom proven strategies.
We begin by analyzing the existing campaigns, establishing best practices, and focusing on getting your blended Advertising Cost of Sale (ACoS) down. We then focus on refinement and return on investment. A custom-designed Amazon marketing campaign delivers value and connects with your target market.
We design and custom-build conversational experiences that can convert, engage and support your target audience.
By creating conversational experiences within Messenger and other popular messaging platforms, you enable people to engage and take action in a platform they already use. This removes friction and results in higher conversion rates and lower acquisition costs and also provides an efficient way for excellent customer service.
We help scale your Facebook advertising beyond what you’re doing on your own, and achieve faster business growth.
For any business, you simply can’t afford to miss out on the fourth of the world that are on Facebook. This gigantic population represents immense opportunity for spreading brand awareness, engagement and prompting a major increase in ROI. Competition is high, and therefore hiring experts is a necessity.
Digital Starship’s Amazon Enforcement Team specialize in the identification, documentation and removal of unauthorized sellers for brands, consultants & attorneys worldwide.
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Amazon Brand Management
Amazon Brand Management Agency
When was the last time you purchased something from ? If you are anything like me and most Americans, it probably wasn’t very long ago. In fact, in certain cities, you can have products delivered to your front door within hours of placing the order. Amazon has become the “everything store” that everyone knows and trusts, so using the platform to sell is a must for most stores.
Want to build a strong with a huge following? Learn everything you need to know about in our online Brand Strategy course.
Selling on Amazon has become a popular hustle, but with so many companies competing in a crowded market, how do you stand out? How do you compete with multimillion-dollar ecommerce empires and build a successful business through Amazon? I’m a big believer in asking those with situational knowledge for help, so I asked Damian Prosalendis, a Fulfillment By Amazon expert and renowned consultant for Amazon stores, what he thought about the secrets to Amazon excellence. His answer was simple: The key lies in your branding -- the image you portray that (hopefully) people learn to recognize and trust. Here are a few tips on building a strong brand to drive success on Amazon, straight from an Amazon pro.
Why brands are so important
What is important to consumers today? They value visibility, quality, trust, credibility and . Today’s consumers care more than ever about where they invest their dollar; they are picky. Most people will choose a brand they trust over a lower priced item from a brand they don’t know or don’t trust. That’s why your brand is one of your most valuable assets as a business owner.
Without branding, companies selling products can only compete on price. You will be forced to compete with big brands by decreasing your profit margins. Even at that lower price, your product may not sell. Shoppers reward authentic and credible brands by choosing their products over the other options, regardless of price.
Related: 3 Ways to Get Your Amazon Customers to Buy Directly From You
And, as Prosalendis points out, there will always be people who undercut you with price.
So, beyond pricing, what are the steps create a brand on Amazon?
Secret 1: Brand names are important (to an extent).
A lot of businesses and companies spend a lot of time, energy and money trying to come up with the perfect name. But, here is the thing -- brand names are not inherently good by themselves.
To explain this a little better, let’s look at one of the greatest brands of all time, . The company is named after a fruit! Apple isn’t about fruit at all, of course, but the company turned that piece of fruit into a symbol that dictated high quality, luxury electronics.
This isn’t to say that you shouldn’t put any thought into your brand name, but rather recognize that what is behind the name is all that matters. “As long as you don’t choose a name that is hard to pronounce, difficult to remember or unreasonably long, you’ll be alright,” Prosalendis advises.
Related: Small Businesses Should Be Thankful for Amazon.com
Secret 2: Build a presence outside of Amazon.
If you want to set yourself up for true success on Amazon, build your brand and presence outside of Amazon, as well.
Potential customers are quite likely to do a little digging before committing to the purchase, especially if there are several options for them. They may search for your company online and check out your website and social media presence. This is why you have to build your brand there, as well.
Prosalendis also suggests that you offer support for your customers outside of Amazon, as being willing to go the extra mile to offer support outside of Amazon will set you apart. Even though Amazon provides customer support, your customers will probably “YOUR BRAND NAME + support” and land on your contact page. Utilize this opportunity to build the profile of your company.
One of the surprising “ninja tips” I learned is to stress your support in your auto responder email sequence as well as in a flyer inside the packaging. This can save you from negative reviews and assure your customers that you’ll be there for them in case they run into any issues.
Related: The Impact Amazon Has (or Soon Will Have) on Your Brand: Do You Have a Plan?
Secret 3: Packaging is branding, too.
Packaging may be an afterthought, but it shouldn’t be. After all, that box is traveling a long way and coming across the eyes of many people -- including the person who purchased the product. Take advantage to build your brand, by focusing on consumers’ perception of your product.
Remember, there is a reason that cereals are not being sold in plain white boxes!
The packaging of your product conveys your brand and serves as a conversion tool. Not many Amazon sellers think about that, with many designing generic or amateur packaging or even worse, ignoring this branding avenue altogether. Think about it -- when a product arrives at your door, you want to feel as if you got your money’s worth. Quality packaging offers that satisfaction and aids in improving the overall experience.
If you build it, they will come.
When it comes to branding, it really is the little things that make a big difference. Given how few Amazon sellers put forth the effort and go the extra mile in building their ecommerce brand, there are plenty of opportunities for you to take advantage of these expert branding tips and make them work for you.
Related Video: How to Get Your First 100 Sales on Amazon